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Intermediate syllabus

16 lessons · ~9.2h total · titles and estimated time only — the full lesson content is for active members.

Weekly

  1. Running a pricing experiment that actually teaches you something~10 min
  2. Audit your unit economics~22 min
  3. Cold outreach sprint~20 min
  4. Build a repeatable sales process~24 min
  5. Understand and reduce churn~24 min
  6. Basic contract and legal risk awareness~24 min
  7. Build a marketing funnel~22 min
  8. Financial forecasting and cash flow management~26 min
  9. Hiring your first team member~22 min
  10. Building strategic partnerships~22 min

Monthly

  1. Build a simple sales pipeline~45 min
  2. Run a customer retention experiment~50 min
  3. Negotiate a real contract or deal~45 min

Yearly

  1. Raise outside capital or a grant~75 min
  2. Formally onboard your first collaborator~60 min
  3. Publish your year-one retrospective~60 min
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