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Beginner syllabus

17 lessons · ~10.2h total · titles and estimated time only — the full lesson content is for active members.

Weekly

  1. Customer discovery interviews~10 min
  2. Write a one-page lean canvas~16 min
  3. Study a competitor~15 min
  4. Identify your ideal customer profile~24 min
  5. Write a compelling value proposition~22 min
  6. Research market size (TAM/SAM/SOM)~26 min
  7. Build a simple brand identity~20 min
  8. Understand basic legal structures for a business~24 min
  9. Create a minimum viable offer~22 min
  10. Learn to read a basic P&L statement~26 min

Monthly

  1. Build a landing page and collect signups~45 min
  2. Create a basic financial model~60 min
  3. Read and summarize a startup book~50 min
  4. Build a 90-day revenue growth plan~55 min

Yearly

  1. Launch a minimum viable product~75 min
  2. Pitch your idea for feedback~60 min
  3. Register a business entity~60 min
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