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Beginner syllabus

10 lessons · ~3.4h total · titles and estimated time only — the full lesson content is for active members.

Weekly

  1. Customer discovery interviews~10 min
  2. Write a one-page lean canvas~16 min
  3. Study a competitor~15 min
  4. Identify your ideal customer profile~24 min
  5. Write a compelling value proposition~22 min
  6. Research market size (TAM/SAM/SOM)~26 min
  7. Build a simple brand identity~20 min
  8. Understand basic legal structures for a business~24 min
  9. Create a minimum viable offer~22 min
  10. Learn to read a basic P&L statement~26 min
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