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Intermediate syllabus

16 lessons · ~9.8h total · titles and estimated time only — the full lesson content is for active members.

Weekly

  1. A/B testing without fooling yourself~10 min
  2. Conduct a competitor SEO audit~22 min
  3. Optimize a product listing for conversion~20 min
  4. Building a content calendar and publishing cadence~22 min
  5. Learning UTM tracking and campaign attribution~22 min
  6. Running a customer survey for qualitative insights~22 min
  7. Optimizing a landing page for speed and mobile~24 min
  8. Learning marketing automation trigger design~24 min
  9. Analyzing customer lifetime value by channel~26 min
  10. Building a referral or loyalty program outline~24 min

Monthly

  1. Build a retargeting campaign~45 min
  2. Run an influencer or affiliate collaboration~50 min
  3. Build a customer segmentation strategy~55 min

Yearly

  1. Scale a paid acquisition channel profitably~75 min
  2. Launch a full product line or store expansion~80 min
  3. Build a marketing analytics dashboard~70 min
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