← All tracksDigital Marketing & E-commerce
Beginner syllabus
10 lessons · ~3.1h total · titles and estimated time only — the full lesson content is for active members.
Weekly
- Google Analytics and Search Console basics~10 min
- Keyword research exercise~14 min
- Write and publish a piece of SEO content~16 min
- Learning on-page SEO fundamentals~22 min
- Setting up a Meta Business Manager account~20 min
- Writing compelling ad copy using a proven formula~20 min
- Learning email marketing fundamentals and list hygiene~22 min
- Understanding social media content pillars~18 min
- Learning basic conversion rate optimization principles~20 min
- Understanding marketing compliance basics~24 min