← All tracksDigital Marketing & E-commerce
Advanced syllabus
16 lessons · ~10.6h total · titles and estimated time only — the full lesson content is for active members.
Weekly
- Attribution: knowing which channel actually earned the sale~10 min
- Run a pricing or promotion experiment~30 min
- Audit brand consistency across channels~25 min
- Designing a multi-touch attribution model~28 min
- Building a media mix model / budget allocation framework~28 min
- Leading a brand positioning refresh~26 min
- Designing an experimentation roadmap~24 min
- Evaluating marketing technology stack ROI~26 min
- Building a crisis communication response plan~24 min
- Mentoring a junior marketer on a real campaign~22 min
Monthly
- Build a lifecycle marketing automation~55 min
- Lead a cross-channel campaign launch~55 min
- Conduct a full customer journey audit~60 min
Yearly
- Achieve a significant revenue or growth milestone~80 min
- Build or lead a small marketing team or process~75 min
- Publish a case study of your work~70 min