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← All tracksDigital Marketing & E-commerce

Advanced syllabus

10 lessons · ~4.0h total · titles and estimated time only — the full lesson content is for active members.

Weekly

  1. Attribution: knowing which channel actually earned the sale~10 min
  2. Run a pricing or promotion experiment~30 min
  3. Audit brand consistency across channels~25 min
  4. Designing a multi-touch attribution model~28 min
  5. Building a media mix model / budget allocation framework~28 min
  6. Leading a brand positioning refresh~26 min
  7. Designing an experimentation roadmap~24 min
  8. Evaluating marketing technology stack ROI~26 min
  9. Building a crisis communication response plan~24 min
  10. Mentoring a junior marketer on a real campaign~22 min
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